Digital Marketing 2.0 Capturing Your Applicant Acquisition Cost
Date and Time: July 20, 2022 at 2 p.m. EDT / 1 p.m. CDT / 12 p.m. MDT / 11 a.m. PDT/MST
Duration: 60-minute webinar
Robert Ferrilli, President, Ferrilli
Description: Digital Marketing 2.0 provides an overview of a variety of digital marketing techniques that, when well-orchestrated, can help your institution better measure applicant acquisition costs.
1. After this webinar, participants will be able to describe search engine optimization, search engine marketing, marketing automation, a/b testing, website personalization, and website remarketing.
2. The learner will be able to assess their institution’s digital marketing efforts by capturing metrics such as applicant acquisition costs.
3. A participant will be able to identify milestones in the digital marketing funnel.
CPE Availability: 1 hour
CPE Field of Study: Communications and Marketing – Non-Technical
This event is part of the 2022 CCBO Business Partner Webinar Series. You will be emailed login details after registering.